In the influential world of product development , Product designer plus Product manager are those who play the crucial role in executing user friendly products as well as making it successful. By keeping the goal in mind of stable exploration and the advancement of the product , the designer and Product manager must work in unity ㅡ Otherwise the product development is not possible.
But often in the case of product development , the owner of the project gets confused about these two and unable to make the decision of which among them he should hire. Sometimes he also may think of hiring them both. Being in this confusing state he then began to research in – Product designer vs Product manager.
If you are also in search of info related to Product designer vs Product manager then our this piece of writing is gonna help you. In our today’s discussion we will dive deeply into the topic of Product designer vs Product manager. And we assure you that by the end of the discussion you will be able to find out about the distinction between Product designer vs Product manager and also you will know which one you are in need of hiring. So let’s begin ㅡ
Definition of Product designer –
Product Designer is someone who stays at the back in the task of upgrading the current product in a simple , hands-on and elegantly classy way. He may frequently try to generate solutions according to the user’s need for improving the existing product with the stakeholders team , product manager and others. His aim is to reach the targeted audience by ensuring the user’s needs.
Duty of Product designer
– Investigate about the requirements of the users.
– Generating products that resonate according to user requirements.
– Create the product in a user-centric approach by ensuring the effectiveness.
– must maintain the workflow of prototyping.
– Join hands with cross-functional teams .
– Involve in getting feedback .
– Recreates designs suggested by stakeholders as well as developers.
-Should be careful about the product visual
-Must use the way that is able to solve the complex problems of the customers.
– Must use Information Architecture Design so that users can navigate over the product (app or site) at ease.
– Should make the product easily accessible for users by involving interaction design.
Essential skills of Product Designer-
Must be good in research :
The imperative skill that a Product designer needs is researching data with explanation. In the case of designing a product , the product designer ought to bring out huge user research data via usability test and analysis.
Should know Coding :
Coding is one of the most important skills in the work sector of Product designer as it is the language of digital product development. Through coding a product designer can generate new products like android or iOS or web apps depending on the user requirement or can enhance the existing product according to the user trend.
Perfect in communication :
The skill of communication with others is a major skill in this job sector. For example : A product designer must have to work with other team members, stakeholders and developers. So to do his work properly he has to understand the requirements and opinions about the other team members or stakeholders etc. Again while researching about the user requirement and feedback of the product , a product designer must know how to communicate with them . Otherwise he will be unable to gather the necessary information. So , a Product designer has to be perfect in communication.
Definition of Product manager –
Product manager plays a pivotal role in the process of product development . They are the ones who are in-charge of product growth according to user necessity having the aim that the product meets up with business purpose.
Mainly product manager keeps an eye on the developing process of the product and the designers who are working on it. They are the supervisor who guide the way of the development process as well as make sure of achieving the professional ambitions.
Duty of Product manager-
– Do in-depth survey of what is to be achieved
– look for the issues that the users are facing in the product.
– make sure to solve the issues one by one by prioritising them according to necessity.
– Assigns proper tasks to developers
– Focus on progressing product features.
– Engaged in competitor analysis
– Organise the work
– Generate the vision of the product.
– Bring the developers, stakeholders and designer team together to improve the product vision.
– Make sure the final version of the product encounter with the mentioned requirements.
Essential skills of Product manager :
Search and Focus on opportunity –
It is a major skill for a professional product manager. Someone in this profession must involve his mind in the search of opportunity and after finding one should focus on thinking strategically to focus on the goal.
Strategically managing the projects :
A project manager is directly involved in the process of product development and he might have to work on two or more projects at a time . So he needs to manage these at a time in a strategic way.
Handle the marketing side :
Marketing is a part of the business side. It is an essential skill in this profession and a product manager must know how to handle the marketing side of a product . Because it is the side that increases user and profit at the same time.
Product designer vs Product manager: The distinction
- Product designer is aimed to just set up the design of a product . But the aim of a Product manager is to manage the overall business scheme.
- The product designer is expert in the design sector with prototyping and coding. The product manager also fulfils the same criteria but with one more important skill and that is marketing.
- In comparison to product designers , the product managers charge more as they have the bigger responsibilities.
In a word , if you have no issue with funding then having both the product designer and manager on a team can be a wise decision because it can acquire different skills in the same team which can be the best way of achieving success in your Saas product company . But if there is some issue with the fund then find out the requirements and essential skills that you need. And according to your priority, hire the one you need.
