The business world has become hyper competitive at present and there are uncountable brands that are competing for grabbing customers attention by creating an unique brand identity. It can be called a predominant factor for obtaining success in the long term.The term Unique brand identity acts as a prominent sign for summarising values and clears their promises to the consumers. In simple language, it  is known to be the soul of a brand that forms unique designs that targets the audience mindset.

Unique brand identity is an indescribably important thing in the business world. So it is very essential to know everything related to this topic.  In this dissertation we are going to explore about everything that involves in unique brand identity with which we will be able to know it significance  – 

The significance Unique Brand Identity–

Remains in the entity of Individuality :

Basically the core of it remains in the entity of individuality. It refers to making one’s difference from others while expressing the motive in a very straightforward way. It explains one’s story, values and attitudes towards business while maintaining the uniqueness which serves as a principle to acquire an independent identity in the thoughts of customers. It is not about obeying the existing typical standards rather it’s about creating an authentic  new one that can shine with the motive of business.

In the province of unique brand identity , connecting with the audience is known to be the foremost and understanding them is utterly next to it. In a word , it’s all about recognizing the demands of the audience in depth, like as – their requirements and necessities . By going through audience analysis together with market research , brands will be able to reveal the valuable perception about customers preferences and point of view. By this information one can connect with the targeted audience on a personal level and make a bond that goes beyond transactions with loyalty .

Authenticity and genuineness as base :

In today’s time authenticity  and genuineness ruling the business industry as  supreme. So the brands must endeavour to be authentic as well as genuine in the interconnection with their customers. Genuineness and authenticity boost the trust and reliability among the audience to create the  base for trustworthy customers.The identity of a brand implied in authenticity which can gleam the core values together with mission of the brand and stay true to itself while facing the external pressures or the recent market trends.

Differentiated from competitors:

The business world has become a crowded place nowadays. That is why differentiating the brand identity with uniqueness has become an essential for coming out  capturing the customers attention. It’s not just about differentiation but identifying and targeting the benefits that make it unique. As it includes outstanding customer service, innovative products, finding ways to differentiate one from the competitors can be the key  to create a long lasting impression in the minds of the audience. 

Remaining true to Values : 

Values are the base of Brand Identity. It is like a guide of principles that forms everything one does as a brand—the decisions as well as actions and relationships made by the brand . Remaining true to Values is not an easy task always , specially it is difficult to maintain while following the market trends. But maintaining it is also important to build trust and credibility among the consumers.

Now enough of knowing the significance, let’s delve into the process of making unique brand identity–

The process of making unique brand identity-

1. Researching and recognizing the audience :

Audience is known as the principle of business because with the growing of the audience a business can be counted as a hit or flop. So it is necessary to recognize the targeted audience with proper research work. And to do it , the first step is to find out common things among the audience. The second step is to do online surveys and opening opinion polls to get to know about their opinion.

2. Competitors analysis :

After sorting about researching and recognizing the audience the next step is to do competitors analysis. To do this , the basics is to find out a few competitors who are operating in the market as yours and exactly targeting the same audience. Also with the marketing strategy, quality of the  products and visuals must be checked. This information will be served for understanding consumer behaviour. Moreover it also generates unique ideas for creating a brand new strategy. Analysing competitors will be proven a great help for capturing designs and contents that can attract audience attention.

3. Finding the Brand Name with Slogan :

Finding the brand name with a slogan is the major important step, also known to be the most exciting one.One should not randomly just pick any name. Instead it is essential to find a name that can make a clear idea about the brand and its service or product and the same goes with choosing or making the slogan also . The audience may need to remember the brand name and be able to connect with it. So picking a simple but unique name at the same time may be a good choice.

4.Making a brand logo :

At the time of creating brand identity , making a brand logo is the most important one which is known for making or breaking the brand identity. Exploring the logotypes that go suitable with the brand of yours is the basic step of it.  The knowledge of logo designing is must in this sector. For a beginner, an online logo maker can be a good option. 

In the end it can be said that by learning these valuable insights as well as significance,  the process of building a unique brand identity will feel easier. And as you get to know about this important information before making a brand identity , you can carefully choose your steps without making mistakes. So we hope this dissertation gives you the information that you were in need of . Thank you for staying with us to the end .